case study
nightbird salon
A CINEMATIC BRAND.
A CUSTOM EXPERIENCE.
REAL RESULTS.
From abstract vision to a distinctive digital presence that continues to attract and convert new clients.
the creative process
ROUND 1: EXPLORING THE POSSIBILITIES
With such a creatively driven founder, it was important to define the brand's visual language before designing the site. We explored several concepts to determine what Nightbird should feel like.
ROUND 2: REFINING the direction
We combined cinematic, fashion-inspired imagery with authentic salon photography to create a brand that feels distinctive, approachable, and true to the Nightbird experience.
POLISHED + REAL
Through collaborative feedback, we refined the brand into a balance of editorial style and real-life authenticity.
female-focused homepage imagery
simplified logo system
DISTINCTIVE COLOR PALETTE
custom typography
BRAND MESSAGING AT THE CORE
ROUND 3: FINAL TOUCHES
A custom booking experience
PICTURES MAKE EVERYTHING BETTER
Full acuity set-up
Front and back-end Acuity calendar scheduling optimization, including months of troubleshooting and integration with Class Pass.MOBILE-FRIENDLY, EASY BOOKING
Book in minutes, with a calendar download and a reminder text.Every service category received its own branded landing experience.the results
Within 7 months of launch, Nightbird grew entirely through its website and SEO—no paid ads required.
152
Appointments Booked
3.3k
page views
59%
Returning client Rate
104
new clients
$27k
in paid revenue
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