case study
nightbird salon
A CINEMATIC BRAND.
A CUSTOM EXPERIENCE.
REAL RESULTS.
From abstract vision to a distinctive digital presence that continues to attract and convert new clients.
the creative process
ROUND 1: EXPLORING THE POSSIBILITIES
With such a creatively driven founder, it was important to define the brand's visual language before designing the site. We explored several concepts to determine what Nightbird should feel like.
ROUND 2: REFINING the direction
We combined cinematic, fashion-inspired imagery with authentic salon photography to create a brand that feels distinctive, approachable, and true to the Nightbird experience.
POLISHED + REAL
Through collaborative feedback, we refined the brand into a balance of editorial style and real-life authenticity.
female-focused homepage imagery
simplified logo system
DISTINCTIVE COLOR PALETTE
custom typography
BRAND MESSAGING AT THE CORE
A custom booking experience
ROUND 3: FINAL TOUCHES
PICTURES MAKE EVERYTHING BETTER
Every service category received its own branded landing experience.Full acuity set-up
Front and back-end Acuity calendar scheduling optimization, including months of troubleshooting and integration with Class Pass.MOBILE-FRIENDLY, EASY BOOKING
Book in seconds, with a calendar download and a reminder text.the results
Since partnering with Museum District Digital in September 2025, Jefferson Brass has seen…
+114%
Total Sales Growth
+45%
Average Order Value
+13%
Returning Customer Rate
12.6%
rEVENUE FROM KLAVIYO, a newly tapped channel
+506%
Conversion Rate
DOMA A+D —>
