the challenge
Founded in 1979, Jefferson Brass had built a loyal following around its Virginia-designed solid brass home décor, but its website had not been significantly updated since 2015. Sales had plateaued, digital marketing channels were largely untapped, and many core products relied on seasonal promotion.
The goal was to modernize the brand's online presence, increase visibility, drive sales, and create a stronger foundation for long-term growth.
before
After
Website largely unchanged since 2015Christmas promoted regardless of seasonFlat sales growthNo Google Ads strategyLocked out of Facebook & InstagramLimited email automationStatic merchandising year-roundUnderutilized product catalog
Modernized Shopify storefront and user experienceSeasonal campaigns aligned with customer demand+114% year-over-year sales growthGoogle Ads generating a 8.18x overall return on ad spendFacebook & Instagram restored and actively managedAutomated Klaviyo flows driving repeat purchasesHomepage, collections, and promotions refreshed regularlyImproved SEO, AI discoverability, and product merchandising
GROWTH in action
Google Ads
High-intent search campaigns connected customers with Jefferson Brass at the moment they were ready to buy.
instagram & facebook Commerce
Organic content, social storefronts, and product discovery worked together to turn engagement into sales.
Klaviyo Email Marketing
Automated flows captured revenue around the clock—from welcome emails to abandoned carts and browse recovery.GROWTH ECOSYSTEM
Shopify Optimization
Refreshed the storefront experience through strategic optimization and merchandising, contributing to a 114% increase in total sales.
Google Ads
Created and optimized paid search campaigns delivering a lifetime ROAS of 8.18, generating $8.18 in revenue for every $1 spent.
Social Commerce
Developed content strategy, launched Shop integrations, and leveraged social channels to increase traffic, engagement, and sales.
CONVERSION RATE OPTIMIZATION
Optimized the customer journey to achieve a 506% increase in conversion rate and a 45% increase in average order value.
Klaviyo Email Marketing
Built high-converting email campaigns and automations that generated 12.6% of total revenue—more than one in every eight sales dollars.the results
Since partnering with Museum District Digital in September 2025, Jefferson Brass has seen…
+114%
Total Sales Growth
+45%
Average Order Value
+13%
Returning Customer Rate
12.6%
rEVENUE FROM KLAVIYO, a newly tapped channel
+506%
Conversion Rate
MORE OF OUR WORK
