case study

doma a+d

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the challenge

Doma A+D needed a website that felt as thoughtful and refined as the homes they design. Their previous site lacked visual impact, clear messaging, and the strategic structure needed to help prospective clients understand their process and expertise. We also needed to differentiate Doma A+D from their competitors.

The goal was to create a digital experience that would showcase their architecture in a more dynamic, immersive way and communicate the firm's value clearly and concisely.

before

After

  • Generic  imagery
  • Minimal storytelling around projects
  • Limited SEO structure
  • No FAQ content for AI visibility
  • Inconsistent branding
  • No visual hierarchy
  • Clunky navigation
  • Better use of client's beautiful imagery throughout the site
  • Custom videos & copy to highlight each project
  • Client-focused copy
  • Strategic FAQ section designed to support AI referrals and search visibility
  • Cohesive visual identity and custom logo system
  • Improved navigation and user experience

Custom Features Built

Custom Logo Suite

Designed a refined primary logo and supporting brand marks that reflect the firm's minimalist, architectural aesthetic.

AI-Optimized FAQ Strategy

Developed a comprehensive FAQ section structured to help search engines and AI tools better understand the firm's services, expertise, process, and project types.

Streamlined Copywriting

Rewrote site content to be concise, sophisticated, and client-focused—making it easier for visitors to quickly understand what Doma A+D offers and why it matters.

responsive design

Optimized every page for desktop, tablet, and mobile devices to ensure a seamless experience across platforms.

Ken Burns-Style Project Films

Created subtle motion experiences for project photography, bringing spaces to life and allowing visitors to experience each project more dynamically than traditional image galleries. See all of the videos here.

the results

✓ New clients from AI search results

✓ Elevated brand presentation

✓ More engaging project showcases

✓ Stronger SEO and AI discoverability

✓ Clearer communication of services and process

✓ Improved user experience across devices

✓ Website designed for easy future growth

"YOU ARE A DREAM TO WORK WITH, AND I REALLY APPRECIATE YOUR GUIDANCE."

— Katharine Scott, Doma A+D

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